Industry section of a business plan
From: Barron Y.
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An industry size business plan is necessary for budgeting and marketing, especially for those who will seek third-party financing. Most venture capitalists want to know the potential size of the market for the businesses they're investing in. Ultimately, the size of the potential market for the products or services your business is offering determines the value of your business, and to most venture capitalists, the larger that market, the better. TAM, or Total Available Market, refers to the maximum size of the market for a business's offerings, and it may include both people and revenue. The SAM will be the business's target market. The section of your business plan pertaining to market size can be presented in any number of ways.
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First Steps: Writing the Industry Section of Your Business Plan
How to Write The Industry Section of a Business Plan
You can learn a lot about your competitive advantage, market opportunity, and how to position your business by looking at the competition. Knowing who your competitors are, how they operate, and the necessary benchmarks you need to hit are crucial for your business to succeed. Most investors take that as an indicator of lack of experience. Every good business has competition. In that case, your competitive analysis should guess which big competitors will enter the market.
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Elements of a Business Plan
In this edited excerpt, the authors outline what type of details you should include in the industry section of your business plan. If you're in the wrong industry at the wrong time, making your business grow is going to be difficult. The investment community tends to believe that any business can be buoyed by an industry on the rise and that the opposite is true in an industry whose tide is ebbing. Readers of your business plan may want to see an industry on a fast-growth track with few established competitors and great potential. Or they may be more interested in a big, if somewhat slower-growing, market with competitors who have lost touch with the market, leaving the door open for rivals.
When you apply for a job, you get one shot — one resume and cover letter — to present to a potential employer and hope, out of hundreds of applicants, they choose you to interview. A business plan is really no different. While a full-length business plan has many components, most small businesses can simplify. By putting your focus on just four simple elements, you can create a basic business plan that will be effective for you and your business. While you only really need to focus on the most important components of a business plan, it helps to know what a full-length business plan looks like.
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