Impulse buying research paper
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Disclaimer: This work has been submitted by a student. This is not an example of the work written by professional academic writers. Here you can order a professional work. Find a price that suits your requirements. These factors include promotional campaigns like low cost sale and discounts etc, income, layout of the store and behavior of sales person.
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Use of Hawkins Stern's impulse buying theory () in online shopping
For many people, impulsiveness can be intuitive by nature. Impulsiveness can be related to their personality, low-inhibitions, external factors or all of the above. To an extent, this can be common and not harmful, but there comes a point when the individual has lost control of his or her impulsive behaviors. This is visible in common realms such as shopping. Rook indicated that over the past 35 years, research has shown that impulse buying existed across numerous consumer markets.
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Use of Hawkins Stern’s impulse buying theory (1962) in online shopping
Impulse buying by consumers has received considerable attention in consumer research. The phenomenon is interesting because it is not only prompted by a variety of internal psychological factors but also influenced by external, market-related stimuli. The meta-analysis reported in this article integrates findings from samples and more than 75, consumers to extend understanding of the relationship between impulse buying and its determinants, associated with several internal and external factors. Traits e.
This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with valid responses. Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater extent than do discouraging factors; social networks can have a big impact on impulse buying.
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