Fyre festival case study
From: Hector P. C.
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Amazing blog, and well-defined controversy. Fyre Media was not treating their guests fairly. People paid thousands of dollars expecting to be respected. You did a great job describing the incident.
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Learnings From The Fyre Festival in Five Lord of the Flies Quotes | Brandwatch
The story of Fyre Festival reads like a satire about millennial hubris until you find out how real — and how traumatic — the entire experience was for the unlucky people who attended the fiasco. Billy McFarland was a young entrepreneur and the founder and CEO of Fyre Media — a fledgling New York City startup that was developing an app to allow people to directly book musical acts for parties and events. To promote the app, Fyre Media partnered with rapper Ja Rule to create the now infamous Fyre Festival, which was billed as a luxury music festival unlike any other. It would take place on a private island in the Bahamas and offer exclusive, extravagant experiences and accommodations for all attendees. Fyre Media hired top models and influencers to promote the festival both in commercials and on their personal Instagram accounts.
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Fyre Festival: Inside the world's biggest festival flop
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I was advised there was a new programme I had to watch. The greatest party that never happened…. Two entrepreneurs Billy McFarland and rapper, Ja Rule dreamt up the idea after they had created an app which allowed you to book major artists for events.
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